Holiday Season is Here!

Yes, you read that headline correctly – holiday season is here – and yes, we know it’s only October. We’ve had customers shopping for Christmas presents for a couple months now. We are continuing to transition the store over for winter and Christmas. We have just a bit of Fall and Halloween items left in store and those are 40% off through the end of October.

As we ramp up for our busiest time of year, we want to again say THANK YOU! 2020 has been anything but typical or normal and you all have been so supportive of Adela’s, we want to make sure you feel appreciated! Stay tuned for a special savings opportunity tied to our Holiday Open House, November 5-7. We love how much you read our emails, blogs and social media posts. We enjoy connecting with each of you – we not only share gift and décor ideas, but laughs and tears!

Many of you are Black Friday Shoppers and you may be familiar with Pandora offering great deals on Black Friday. Black Friday will look a little different this year, but don’t worry – Pandora will have something special for you – stay tuned for more info on savings and deals in November.

Speaking of shopping, there are several ways you can shop with Adela’s, if you feel comfortable and are healthy, you can shop in store during our normal store hours – Monday through Friday – 9:30 am to 5 pm and Saturdays 9:30 am to 4 pm. You can also shop through Facebook and our website www.adelasfinegifts.com . Want to come in but are worried about crowds? Call us to make an appointment before or after regular store hours or schedule a FaceTime shopping appointment! We are here for you to help you add special pieces to your home or office for the holiday season and to help you shop for everyone on your list. We continue to offer curbside pickup and free local delivery, in addition to our complimentary gift wrapping. Our team members wear masks when customers are present and we recommend customers also wear them. We clean and sanitize like crazy and encourage social distancing.

For Christmas this year, we focused on seven themes: Cardinals, Nordic/Ski Lodge, Nutcracker, Snowmen, Santa, Vintage Cocktail Party, and lastly – anything else we saw at Market and thought you would love! We have returning favorites in new designs: garden art poles, snow globes and water lanterns, Santas with colorful coats, light up canvases, TONS of trees in all sizes, ornaments for grandparents and new babies and GIANT jingle bells which will be debuting on our porch very soon.

We will be participating in Visit Fairfield’s FA-LA-LA Fairfield Live Shopping Event on October 23 and showcasing all the Christmas themes and giving you gift ideas. Did we mention all the new items in our baby room? New gift gown and onesie sets, books, plush toys and more!

As we close out October, here are a few important dates to keep in mind!

Now through October 31: Save 40% on remaining Fall and Halloween Items

October 23: Facebook Live – FA-LA-LA Fairfield, sponsored by Visit Fairfield – Live at 6 p.m. cst.

November 5-7: Holiday Open House with special savings and extended hours

Also coming in November: Black Friday specials

December 4-5: Shop & Be Merry, sponsored by Visit Fairfield

We also have some new marketing plans on the horizon for the season. Soon you will notice a new graphic on our billboard, east of Fairfield on Highway 34. We are also participating in KTVO’s 12 Days of Christmas Giveaways – follow KTVO on Facebook and visit their website at www.ktvo.com  to follow along and enter to win! We are also filming a new commercial that will air on Ottumwa Radio’s Facebook page.

If we can help make the holidays more special for you or anyone on your list, please let us know! We love to shop with you and for you! We added Judy Cox to our team in earlier this month and Dorian Atwood will be in helping out during the holidays as well.  We want to wish you a safe, healthy and happy holiday season. Thank you for supporting Adela’s and our entire team.

All the best to you and yours!

Kara & Team (Grace, Audra, Judy & Dorian)

It was the best of times. It was the worst of times.

“It was the best of times. It was the worst of times.” I’m not sure if any other 12 words strung together could describe this year any better! It has been a little bit since our last blog post, and we have so many updates for you - so here goes!

Yes, we are OPEN! We have been fully open for a few weeks now. We continue to socially distance, clean & disinfect and wear our masks. Masks are still optional for our customers in store. We have returned to our regular hours of Monday-Friday 9:30 am to 5:00 pm and Saturdays 9:30 am to 4:00 pm. We are posting regularly to Facebook & Instagram with new products, events, and specials. You may have noticed we created an online store with some of our best selling products – you can shop there 24/7 via our website: www.adelasfinegifts.com . Need ideas or want to narrow your search before coming in? Just message us or call us and we can send you pictures and gather up ideas to make your visit more efficient. We are still offering curbside pickup, free local delivery, and shipping to meet any of your shopping and gifting needs. And of course, we still offer complimentary gift wrapping!

One question we continue to hear is, “how are you doing?” “Is the store ok?” Our answer is – “we are getting through it like everyone else and yes, the store is great!” Is it like it normally is? No, but it is better than we thought it would be when this all started back in March. One HUGE reason why is YOU! Our customers and community are awesome supporters! We cannot say thank you enough to all of you for shopping, calling, visiting, following us on social media and sharing our posts. All of it contributes to our success! So, thank you! We would not be here without your support! And if you are missing our Facebook Live Videos, don’t despair, those will return closer to holiday time.

You may wonder how all of this has affected our inventory and product offerings. The quick answer is, not very much. We continue to order and receive shipments. We had completed most of this year’s ordering at Market in Atlanta in January. All indication from our vendors and partners is that holiday shipments will be on time and minimally impacted (so far). We continue to source more products that are made in the USA, like our Studio M Garden Posts. Those have been our #1 seller this season and we have more on the way – and by the way – they have new posts for Halloween, Fall and Christmas coming soon! You are sure to love them!

Pandora continues to blow our socks off with new styles and designs. In July, we are partnering with them in their “Thank You Campaign.” Buy any bracelet $65 value or more and receive a FREE Thank You/ United Together charm. We only have a few of these, so don’t wait too long! Also new are more Pandora Me designs and sports charms – tennis & badminton. New Harry Potter designs are coming in July. Keep an eye on our social media – this is the 20^th Anniversary of Pandora and there are fantastic pieces being released in the next few months. We predict your wish list will be long!

Speaking of sparkle- Mariana is also releasing new collections. We anticipate having these new styles and colors in store by Fall – just in time for holiday gifting! We hope to host another Trunk Show with a fabulous promotion in October.

We are making way for our fall merchandise, so all our current florals and greenery pieces, including our adorable succulents are now 50% off through July 8^th. Yes, we said fall! We have a great selection of fall items, including Halloween & Thanksgiving, on their way. You will begin to see these pop up in store in late July. Our remaining Patriotic decor is also 30% off this week. 

Fourth quarter is the super bowl of retail and we are already planning for the winter and Christmas season. You may have noticed our posts about themes. We typically buy products based on 5-6 themes. Our 2020 themes include: Mid-Century Modern/Vintage Cocktail, Gnomes, Nordic, Snowmen, Nutcracker/Sugar Plum Fairy, Cardinals, Santa Red and all other cute things we find! Ok, that’s more than six themes, but there was so much fun stuff to choose from this year! And wait until you see all the gifts and serving pieces from Mudpie. They continue to be one of our favorite brands. Gifts for her, gifts for him, hostess gifts, office gifts and plenty for your home.

Speaking of office gifts, if you have a group you need to find gifts for, let us know. We love to work with our customers on sourcing and packaging gift baskets/items for their coworkers! Give us a budget and a couple of things they like, and we’ll take it from there!

Our in-store events are a little uncertain right now, but we do hope to have a Fall Open House, Pandora Anniversary Event and Holiday Open House later this year. We will keep you posted.

Speaking of events, we also hope to host our Annual Porch Sale – save the date for September 18^th and 19^th. Also watch for our kids’ room sale later in July. We are reimagining our kids’ room and discontinuing some of the lines to make space for others. We can assure you we will still have great gifts, toys, and blankets for the little ones. New items for that space are already on their way, so we will be deeply discounting some items to make room!

I’ve said it before, when I bought this store a little over two years ago, I really had no idea what I was getting into. I have been overwhelmed with support from our customers and vendors over these last couple months and I am not sure I can ever show my full appreciation to all of you. You may never know how much your support has meant to me, our staff, this store, this legacy. So again, thank you for supporting everything we are doing behind the red door. 

Here’s to great times ahead! See you soon! And thank you! 

Kara

Welcome to the era of "What Day is It?"

It has been quite some time since I sat down and wrote a blog post. There's so much to say and yet nothing to say during this unusual space we are in. Some of you are working from home, some are on the frontlines, some are continuing to go into the office, some are trying to wrangle your kids more than ever and most of us are unsure which day of the week it is! 

As you know, we closed the storefront to the public last week. We are still searching for a balance of public safety and running a business. I'm at the store each day for a couple hours to respond to appointments, phone and online orders and you all have been amazing! Our business like others has taken a hit and will continue to for some time, but your loyalty and support is certainly helping us better weather this storm.

It's strange that a crisis like this forces or rather encourages us to work on projects we've put off and reach out (virtually) to friends and family we've missed spending time with. I know a lot of you are organizing closets and cleaning every inch of your house. At the store, we are painting, cleaning and organizing inventory to make the most of the time. If you follow us on Facebook, you may have seen my son's videos in the store. I have drafted his help with marketing as part of his home-school lesson plan! This situation also forced me to create Adela's Online Store, which had been on my to-do list for almost 2 years! That's right - you can shop some of the store at www.adelasfinegifts.com  or via Facebook. And you can purchase Adela's gift cards there as well! 

This situation has affected all of us differently and it has so many layers. For me, I am worried of course about my husband and son. My son doesn't fully understand why he can't have his cousin over to play everyday and he's missing baseball and soccer. My husband has asthma and is still going to work everyday. My mother has diabetes and has been good about abiding by our wishes for her to stay home. I have other family members and friends who have been laid off from their jobs and I know many of us are worried about paying bills and maintaining some sense of normalcy. And on top of that, I add the store. Of course like others, I'm worried about the toll this will take on the store, but I also miss all of you and wonder how you are all fairing during all of this. 

Ok, enough of that. We are strong and together we will get through this. There is so much to look forward to. We still have merchandise arriving for spring and summer and believe it or not, Christmas items should start shipping in another month or two. Once we are reopened, we will have so many new and awesome things to show you! And let's face it, after all the organizing and cleaning you've been doing, you'll have some empty spaces for new treasures! 

So for now, take care of yourselves and your family, friends & neighbors. Shop and eat local as much as you can. I know my fellow small business owners need it and appreciate it. Keep following us on Facebook and Instagram. Check out our website store. Call us if you need anything - people are still celebrating birthdays, anniversaries, births,  and other life milestones and we can help you find a little something to let them know you are thinking of them. Even more so during something like this, we are grateful and thankful to be part of this kind community. 

Call us at (641) 472-1824 or message us via Facebook or email (adelas@iowatelecom.net) with any questions or needs you may have. We are offering curbside pickup, shipping and local delivery.

As always, thank you for your support and loyalty. Stay safe and keep in touch!

Thank you - 

Kara

Owner, Adela's

WOW! What a Year!

It’s amazing that we’ve already celebrated our one year anniversary under my ownership! Last week was our 1+13 anniversary – 1 year for me and 13 for Adela’s! Thank you to all who stopped in to shop and congratulate us. It has been a fast year, but a great one, thanks to our friends, family and customers. I’ve learned so much and am ready to set my sights on the next year. We’ve already ordered most of our Christmas and holiday merchandise and are putting together a plan for offering online shopping options later this year.

The biggest lesson I have learned in the last year is to be myself and while I value what the store has been, I need to make it my own. With lots of counsel and guidance from Dorian and all our current staff and customers, I now feel like the store is a reflection of me. We still carry the same great brands you’ve come to love and expect (Pandora, Mariana, Mudpie, Nora Fleming, etc.) as well as other new brands that I am sure will become favorites.

In my home, I love to mix old pieces with new modern décor, so you will see a mix of that inside Adela’s – contemporary pieces that you can mix in with vintage, farmhouse and industrial pieces. It’s interesting to watch the trends and see the selection at Market and from our sales reps – no two years are the same and the selection changes based on popularity and what is hot or forecasted to be hot. Our goal is to keep bringing fresh merchandise in for you to see and be inspired by.

While we have brands we continuously stock (i.e. Nora Fleming, Sticks, etc.), we enjoy turning over the store and switching out the selection from season to season and holiday to holiday. We still have a few Easter items in store, so hurry in to see those before they are gone! We have new art poles celebrating Mom and Memorial Day. If you haven’t seen these works of art, you must peek at our new window display for a sampling.  

Our line of Fairfield gift items continues to be a staple in the store and will soon be joined by a similar selection of University of Iowa items, also created by artist Heidi Hensley. We have committed to donating 10% of all sales of the University of Iowa items to the Stead Children’s Hospital at the University of Iowa. These items should be in stock around April 15^th.

And if you haven’t looked at Pandora lately, you need to stop in and see the beautiful new Pandora Garden Collection, as well as the Mother’s Day Collection. I laugh when I say “it’s not your mother’s Pandora,” but it really does look totally new and fresh. The colors and finishes are more vibrant than ever and the designs have an updated look that will make you look twice!

Stay tuned to our emails and social media for news about a Mother’s Day promotion from Mariana. We continue to host a drawing each month for the Necklace of the Month Club. Stop in and sign up for your chance to win one of these gorgeous necklaces!

As always, we enjoy seeing all of you in the store and look forward to helping you find that perfect gift for Mother’s Day, graduation, Father’s Day, birthdays, whatever the occasion may be. Thank you for shopping Adela’s – behind the red door, where every gift is wrapped with love!

Happy Spring!

Kara

Falling Into the Holiday Season(s)

The sun is finally out as I sit down to write this blog post -and by the time I hit send, it is raining again! The chilly temps are here and now it really feels and looks like fall. I better hold on tight because this year has gone by so fast, that I will blink and it will be 2019! So before that happens, I want to share what’s new in store and what’s coming up for the holiday season at Adela’s.

I survived my first porch sale and want to extend a big THANK YOU to all of you who came in to see us and shop the sale! We still have a few items remaining on our sale rack and hope to clear those out soon to make way for more holiday sale items.

Our Fall Open House happened last month and we enjoyed awarding the first Mariana Necklace of the Month to Amy Megrath. We are hosting this promotion through the end of the year and will have a different necklace each month for you to try on and register to win! This month’s selection is stunning! Please pop in and check it out!

Our Christmas Open House is planned for November 1-3 and will feature specials on holiday items as well as prize drawings. I think we better have cookies too! That is what Santa would want! And speaking of Santa, he’s in our window and popping up all over the store as we continue to change out our displays.

Handbags have been HOT HOT HOT at Adela’s and we’ve struggled to keep a good supply for you to choose from. We do have some great wallets, totes and purses still in store, so if you are in the market for a new bag, don’t wait, because before long, they will all be gone!  

Our new Fairfield items have been popular with class reunion attendees and we have restocked those for your holiday and hostess gift giving needs. We’re excited to have more new items coming into the store throughout this month and into November, so visit us often as inventory changes all the time! If you haven’t already liked and followed us on Facebook and Instagram, please do to see updates of new items arriving daily!

We are already thinking about Black Friday here at the store and we haven’t finalized all our plans, but we know for sure there will be a great PANDORA sale/giveaway, so stay tuned for that. And don’t forget you can send us your wish lists or come into the store and fill out a wish list – we’ll even send a postcard to your loved one as a reminder to visit us for your gift.

Next time you visit us, you may see a new face in the store – rounding out our staff is Kimberly Conley. Kim has several years of retail experience, most recently with Herberger’s, and she’ll be working in the store on select Saturdays. She joins Grace, Audra, Ashley and Madelyn in helping me serve all our friends here at Adela’s!

As always, thanks for reading and shopping with us. We have so many ideas for your holiday season and we look forward to seeing you walk through our red door!

Important Dates to Remember:

October 12-13             Pandora SHINE event – free gift with ANY $125 PANDORA purchase

October 25-29             Pandora Promotion – Stay Tuned for Exact Details

November 1                October Mariana Necklace of the Month drawing

November 1-3             Christmas Open House

November 23              Black Friday Specials

November 24              Small Business Saturday Specials

Kickoff to the rest of the year….

I can’t believe it’s already September! This year has flown by (probably because I bought a retail store) and before you know it, snow will be falling and we will be decorating for the holidays (yikes – yes I just said it)! Many of you are ready – I know because you are asking when Christmas merchandise will be in the store. Soon, soon my friends!

September is a busy month – from school starting back up to early planning for holidays with family, we all have a lot going on! Adela’s is no exception – we have a lot in store for you (pun totally intended!), so please keep reading for all the upcoming events and a few tips to keep your wits about you during this busy time of year!

Calendar of Events:

September 7 & 8         25% off all collegiate merchandise – including new Iowa, ISU and UNI wood signs

September 14 & 15     Adela’s Annual Porch Sale – savings up to 75% off

September 20-22         Fall Open House – savings, new merchandise and Pandora Promotion

Did you know a lot of our vendors are small business owners just like us? Our newest wood collegiate signs (and seasonal signs) are from Kendrick Home in Edgewood, Iowa. We were referred to this great company by Fairfield native Meredith Flattery who handles their marketing. We love finding companies to work with who have a great backstory – typically a family operation and a dream that grew into a full-fledged business! Stop in to check out this craftsmanship!

Also in store now are canvas paintings from Darren Gygi Home Collection. I met Darren and his family at Market – he is the artist, his wife runs the business and their 14 year old daughter works sales. They have an incredible story to go along with his incredible artistic talent. Stop in to see his Halloween countdown calendar, fall paintings and soon to come Christmas scenes.

We continue to receive new handbags, including collections from Chala and Simply Noelle. We are anticipating a new shipment soon of leather wallets and totes from Abbachino – a new line from Spain that we think you are going to love. And with the cool temperatures coming, we have new wraps and sweater jackets that will give you a warming layer to get through this weather transition and look great at the same time!

Many of you have already started shopping for holiday gifts and we want to help make that easier and stress free for you. Stop in, call, email or message us for ideas. We love putting together suggestions and helping you shop for those hard to shop for people in your life. Don’t forget about our personal selections and complimentary gift wrapping.

As you begin to host gatherings, remember we have décor and entertaining pieces to make your table pop and hosting easier. At the end of the day, it’s all about the people we share our time and home with, so give yourself a break and make sure you are taking time to enjoy yourself and give quality time to those you love!

Market Recap: the American Dream is alive and well!

I know for a fact the American Dream is still alive. I saw it with my own eyes in Atlanta, Georgia at Market. I was amazed how many companies and showrooms I visited that the owners were women, husbands and wives, who started with a dream and a vision and one product in their basement or garage – and now, they are successfully selling across the country to business owners like me.

As we visited showroom after showroom I began to collect stories – their stories – not only of why they created their products, but stories of who they are, why they do what they do. Several of the companies have their children involved in the business, through sales or designing – and those children were as young as early teens. And they were impressive!

As Dorian and I marveled at the creativity, the ambition and the charisma of the people we met, I remarked that people who think entrepreneurialism and owning something to share with the world was dead or dying in this country, all you have to do is visit a Gift Market and see these real life success stories in person. She commented – “that includes you” – oh yeah, I almost forgot – now I’m a small business owner. I chucked the safety of a 9-5, well more like a 7-11 job in the corporate world to have something of my own. And I am loving it! And so is my family!

As summer fades into fall and Christmas will be here before we know it, the seasons are changing inside Adela’s too! By the time you read this post we will be starting to display our fall items and Christmas won’t be too far behind. Hopefully you have seen our new shop Fairfield commercial on KTVO – if not, we have it posted on our Facebook page for your enjoyment!

Save the date for these great upcoming events in store and we hope to see you soon.

·         Now while supplies last: 20% off Spring and Summer Florals

·         August 9-13: Pandora Promotion: Free bracelet (up to $65 value) with $100 purchase. Upgrades available.

·         September 15: Porch Sale

·         September 20-22: Kickoff to Fall – Fall Open House with specials and prize drawings

·         Coming Soon: Mariana Necklace of the Month! Try on our displayed necklace each month for a chance to win it.

Another thank you to our wonderful staff here at Adela’s for all their hard work: Grace, Ashley, Audra and Madelyn! They keep the store running and looking awesome for all of you! And I could not have survived market without my mentor and friend Dorian! Thank you for your support and guidance!

Last but certainly not least - thank you to all of you out there reading this and supporting the shop. We love helping you find the newest gift and décor pieces for your homes, your family and your friends. See you soon – at Adela’s, behind the red door, where every gift is wrapped with love!